How to Grow Your Business with Digital Marketing Tools

Starting a business is always tricky. Even more so is the prospect of sustainably growing your business. Whether it’s sourcing new client leads or strengthening your team, there is an element of stress added to everyday work. In a country where start-ups and small businesses pop up ever so often, only a few of them hit the running mark and are able to sustain it for a long time. Luckily there are multiple productivity and digital tools that can help you with this.

These tools help in efficiency, productivity, planning and decision making to ensure you succeed in a highly competitive business environment.

9 Amazing Tools On How To Grow Your Business?

Leveraging the right tools can often be the deciding factor between success and failure. Below are some of the essential business tools that can help you and your business.

1. Social Media & Networking

The most important thing to remember when you want to grow your business is to grow your networking portfolio. A good way to achieve that is to have a presence on LinkedIn. This not only helps in diversifying your network but also keeps you updated about the latest trends and news in the industry while also learning from shared expert insights and business advice.

2. Project Management

These tools help in reducing the work time by making users more productive so that you can focus on growing your business. This not only cuts down on work pressure but also ensures timely delivery of quality output. Tools like Asana, Slack and Trello help in managing teams and tracking the ongoing work by prioritizing and organising work to be done. It also allows real-time messaging between teams so that everyone is updated with the work status. Instead of relying on emails and word of mouth updates, every work is streamlined and readily accessible.

3. Online Advertising grow your business with digital marketing

Advertising is one method which the more you make use of, the more benefits you receive to grow your business. For a new or fledgling business, growing your business with digital marketing plays a key role in making your brand or company stand out from the rest of the crowd. While advertising on traditional media such as newspapers, television and radio has the widest reach, it is extremely expensive especially when you’re starting out.

In such cases, online advertising is the best option. Not only is it affordable but you can also target specific audience groups, tweak your advertising and much more over the course of the entire duration of the promotion. Some of these online advertising avenues include Google Adwords, Facebook/Instagram promotions etc.

4. Content Marketing

Content marketing is another aspect that can be looked into to promote your company and grow your business. If your brand has a digital presence, blogs that link back to your website can generate customer leads for your business. Some examples of the tools that can help you with this are SEMrush, Google Analytics, WordPress, Blogger etc.

5. Customer Relationship Management

CRM or Customer Relationship Management is an important avenue to tap into when you have a product or service that you offer your customers and grow your business. While face-to-face interactions directly with the customer are still the best way to instill trust and faith, online CRM tools today give an edge to businesses who wish to grow their customers from all over the nation.

It starts with generating a lead, cultivating it and making sure the customer continues to be engaged even after a transaction is completed. These tools not only help in making the brand connect with the customer to feel secure and appreciated, but it also analyses the business conclusion and gives more insight for the continued success of the brand. Some of the major CRM tools are Zoho CRM, SalesForce and Freshsales.

6. Email Marketing

One of the best methods to consistently attract new customers and keep existing customers updated on new launches, services and offers are in the form of e-mailers and newsletters that can be sent out to your database to grow your business. Tools like MailChimp help in creating personalised newsletters that can be sent to your clientele and helps to grow your business.

7. Communication

Internal communication is as important as external communication. Whether you’re connecting with your client or having a team meeting within your department, these tools help in bringing ideas and businesses closer. These tools include Microsoft Teams, Google Meet, Skype and Zoom.

The growth of a business depends on how judiciously you use the technology and resources available to you. When it comes to a new business, making the most of these tools can go a long way in improving efficiency and productivity thereby growing your business to new heights in a short span of time.

8. UX research tool

You and your team have most certainly worked tirelessly to develop a game-changing product that will have far-reaching consequences in your target market. However, immediately after its release, it is quite likely your product suffers criticism, falling well short of the customer’s expectations.

You most likely underestimated the significance of UX research. The practice of user experience research assists you in understanding the influence of your product design on your consumers. Today, UX research is the foundation for developing solutions that make your consumers happy, pleased, and satisfied.

9. Brand tracking software

Did you know that the McDonald’s logo is used by 94 percent of the world’s population? This is what brand recognition can accomplish and grow your business. It is simple to integrate a brand into your customer’s life and make it their purchasing habit.

As a small company owner, you want your brand to become well-known so that people will remember and identify with it. This popularity, however, will not materialize in a short span of time. Brand awareness, like reputation, grows gradually and steadily. You can make use of virtual cards while buying such software.

The Bottom Line

Your company will alternate between periods of growth and periods of stagnation. The idea is to continuously look for new chances to grow your business and not be scared to be innovative and test them. However, keep goals and quantifiable results in mind to prevent turning potential progress into a major blunder.

If you’re undecided whether to explore a growth opportunity, go through your company strategy and predictions again. It can assist you in determining whether your idea is realistic and whether your company can manage any possible costs or negative cash flow in the short term.

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